Creating and running a blog is crucial for the success of a Web3 project. Ownership, innovation and decentralization are only obtainable through proper communication with members of your Web3 community. Your audience is the most vital aspect of your Web3 project; therefore, it is important to create and share content that boosts your authority and standing. Running a Web3 blog is similar to conventional blog management; however, the focus is given to the Web3 community and interactions with members of the community.
Designing and running a Web3 blog is a complex process that requires various steps and methodologies. In this piece, we shall examine how to set up and run a good Web3 blog.
- Carefully Select the Title and Purpose of Your Blog
The first stage in running a Web3 blog is choosing the title for your blog. Your blog’s title determines its purpose and the niche you intend to focus on. The title should be broad enough to cover several articles but also specific enough to connect to your business niche or area of expertise. One of the best ways to define your blog’s title is to ask yourself “why does this blog exist?” Answering the question will help you define the focus of your blog. For instance, Polygon Technology Blog is a Web3 blog that offers up-to-date information on all Polygon products and services. The blog features details, such as upcoming Web3 events on the Polygon blockchain, Polygon proof-of-stake, Polygon Studios, Polygon staking, wallet, etc. Any visitor can easily infer the purpose of the blog from its title.
Furthermore, it is important to define the concept behind your Web3 blog to help you understand your target audience and likely competitors. It also enables you to understand the needs of your prospective followers or audience and the advantages or disadvantages your competitors possess. DappRadar Blog is a popular cryptocurrency site that is renowned for ranking lists of decentralized applications (Dapps). The blog also features topics ranging from games to DeFi. It also has posts on NFTs, blockchain and metaverses.
- Select a Web3 Blog Hosting Platform
One of the first challenges you would face while running a Web3 blog is choosing a blogging platform. Since the advent of Web2, bloggers can either create or publish their content on existing websites, such as Tumblr, WordPress, Medium, Substack, and TypePad. Each of these platforms offers free design themes that allow users to personalize their blogs according to their taste. However, the intervention of big tech conglomerates, like Google, has negatively impacted the revenue generation of creators and users. Additionally, consumers are growing wary of the dangers posed by these host platforms sharing their private data with Big Tech. All these concerns are mitigated with the introduction of Web3 blogging platforms that offer a more secure and customized user experience. As a blogger, Web3 allows you to determine how your content is shared and consumed. You can also make your membership exclusive, allowing you to monitor who gets access to your content.
For instance, Mirror.xyz is a Web3 blogging platform that allows users to publish their works and earn money. The website has been described as being similar to Medium because of the simplicity of its functionalities. However, it differs from other blogging platforms because of its decentralized nature. Mirror.xyz allows creators to maintain absolute control and ownership of their assets. The platform is powered by the Ethereum blockchain and writers can earn cryptocurrencies by publishing on the site. Creators can also convert their blog posts, poems, stories, etc., into crowdfunded NFTs, which can be traded over and over again.
Other popular Web3 blogging platforms include:
- Create an Editorial Calendar
An editorial calendar is what helps organize the topics you want to post and when. This often starts with SEO and competitor research. That means seeing what topics your competition is going after, what they rank for and what you may be able to rank for.
Low-competition SEO keywords are essential to target and help improve Google’s ranking drastically. Confirm your topic is original by checking Google and your competitor’s websites. After writing an article, guarantee the content is unique by checking search engine results for your keywords.
An editorial calendar can help you organize your content in a way that is search-engine friendly, or a way that makes it most likely for Google to be able to crawl and index your post. Inner-linking all posts is a great way to assist the Google bots with this, so you always want to link similar topics and blog posts previously posted. You also want to build “pillar posts” and “pillar content” for your brand, focusing on 2-4 main topics and slowly building out content to show the algorithms you are an expert in the subject. A calendar is a great tool to help keep this organized.
- Write Compelling and Insightful Posts
The most difficult part of maintaining a good blog in any niche is consistent quality content. As AI writing tools like ChatGPT gain popularity, search engines like Google focus more and more on the uniqueness and experience created by the writing. Your writing should walk your reader down a storyline, inciting questions and providing answers.
It is a common saying in blogging circles that if you don’t offer services the public desires, your blog will never be a success. The quality of your post determines how your customers, viewers, and competitors see you. Your Web3 blog must be set up to offer real value within a defined niche, such as blockchain, NFTs, metaverse, DeFi, cryptocurrencies, etc. Delivering quality posts is a great way to boost your standing as an authority in the Web3 space. Your posts must be in-depth and research-based. Avoid offering your personal opinions or perceptions on issues, without having an authoritative source. Always remember that it takes a lot of time and energy to get new subscribers, due to the competitive nature of the market. Existing readings are more likely to become your brand ambassadors and advocates than new subscribers. Therefore, focus on offering to generate consistent posts that captivate your subscribers, while offering them valuable and insightful information.
For example, The Block is a popular crypto news site that offers quality analysis on all cryptocurrencies. The platform is an excellent site for anyone looking to gain insights on the latest updates within the blockchain and cryptocurrency industry. Additionally, Blockchain.com blog is a leading Web3 platform offering blockchain-based financial services and products. Avoid being a generic blog brand without any specific niche of interest. Only write posts focused on specific niches or areas. This helps to establish your position as an industry leader, thereby adding credibility to your publications.
Finally, before hitting the “publish” button, it is essential you check your spelling and proofread your posts to avoid errors. Bad spelling and mistakes can damage your credibility and also ruin your SEO ratings as search engines will be less inclined to rank your copy.
- Include Calls to Action (CTAs) in Your Posts
Wondering how to drive organic traffic to your platform, and boost sales and conversions? Then call to action is a feature you need to integrate into your blog posts. CTA is a piece of information used for introducing readers, listeners, or viewers to a particular action, usually in the form of instruction or directive, like “click here” or “buy now”. A call to action is a great tool for driving customers’ attention to a particular product or service. They create a sense of urgency about a product or service, which can impact your conversion rate. A call to action can contain detailed information and content on a specific topic targeted at your audience. It can also feature a special deal on a product or service or discount code.
Some of the common calls to action used by Web3 blogs include the following:
- Connect to socials CTA: This CTA directs visitors to connect with your businesses or platform.
- Blog subscription CTAs: If your customers are interested in your blog posts, they can subscribe to your posts by email using the blog subscription call to action.
- Comment CTAs: This CTA directs customers to comment and share their thoughts on your posts and publications.
All articles should include one, whether promoting a product/service, or another part of the brand’s ecosystem, like social channels or a newsletter. Attracting the reader is only step one, maintaining that person within your ecosystem is essential to future business.
- Schedule Your Publications
Define how often you intend to publish content on your Web3 blog. Consistency is vital in maintaining your customers’ attention and interest. This allows you to attain the status of an expert and thought-leader within the Web3 space. Your publications must not be too regular to avoid inundating or spamming your audience. Experts recommend posting once or twice a week. You can also employ the services of content scheduling tools, like Buffer, Hootsuite, Later, Sprout Social and Canva. These tools help to a blogging rhythm that creates a sense of accountability among members of your team. They also ensure that every contributor and writer utilizes optimized keywords, SEOs, and CTAs.
Finally, content schedulers are excellent tools for reminding you about pending and upcoming publications. This way, you are able to maintain a constant stream of content your viewers can be in sync with.
Start A Web3 Blog Today
Running a Web3 blog can be a tasking but very rewarding endeavor. As one of the fastest growing industries, Web3 has amassed a huge number of interests in society with individuals constantly searching for blogs that offer credible and informative publications. The above techniques are valuable insights into how to run a successful Web3 blog.
Are you Interested in running a blog, but don’t have the time or knowledge yourself? Please contact Off-Chain Communications for a free consultation and quote.
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